T.J. Maxx’s Instagram puts a spotlight on trends and seasonal sales year round. Utilizing the opportunity for a more personal brand voice that Instagram provides, the below were styled and shot to fit the T.J.Maxx blend of aspirational and promotional.
To promote holiday sales, T.J. Maxx launched an initiate of posts on Pinterest, taking advantage of the DIY, inspirational character of the platform. The photography featured was shot specifically for the promotions and, in tandem with a layered text treatment, offer highly branded gift guides and examples of how to use T.J. Maxx product.
