GOURMET FOOD SIGNAGE PACKAGE

In an effort to differentiate and expand the TJ Maxx Gourmet Food department, a new signage package was ordered to be featured in 300 stores across the United States. This package worked to set the Gourmet Food department apart from the rest of the store, while remaining thematically relevant and on-brand using a combination of hand-drawn and digitally rendered elements. // Courtesy of The TJX Companies.

TJMaxx: Framingham, Massachusetts.

Shelf Talkers 5" x 4.25"

Previous Gourmet Food Signage Package Design - Simplified due to a shortened timeline.

BEAUTY UPDATE SIGNAGE PACKAGE

The Beauty Signage Package needed to be updated with more relevant copy in a design that was in the same look and feel as the current signage in TJMaxx stores. // Courtesy of The TJX Companies

T.J.Maxx Newbury Street, Boston